The font style used on a website is a very important part of what makes the website easy to navigate and the information easy to process. If you use one of the many fancy font styles, it’s likely that people will skip over the article because they don’t want to slow down to read it. Because our minds tend to take pictures of computer screens and then process the information, as opposed to processing the information from the words we read, it’s important to keep things relatively simple. However, if the style that you use is too simple, you may not catch the eye of the people you are trying to target.

Font Selection

Finding the right balance can be a difficult task. The most important aspect of choosing the right font is finding the style that will attract and engage readers, but also make it simple to decipher the information. Something like Arial, Times New Roman, or Verdana is a good way to go for the body of the text. On your titles and subtitles, something more extravagant can and should be used in an attempt to make those points “pop”.

Bullet Points and Italics

When formatting a website, you should look at what you’re trying to get across. Bullet points are a great way to list information without needing to go into a great amount of detail.  However, they aren’t a great way to convey a step-by-step process that requires a great deal of information. In the case of going in-depth, you can always use different things to accent your points. Italics are a great way to push a point or make something stand out so that people will read it more closely and understand the point being made to a greater degree. If you’re not comfortable using italics, another option is to use different colors to make the words stand out.

Color Combinations

Always remember to keep your font and your background at opposite ends of the light spectrum. There are people who have trouble discerning different colors, and they may not be able to see combinations like green font on a yellow page or purple surrounded by blue. Again, simplicity is often the best choice for this type of setup; black and white, blue and yellow, red and green. Using opposite colors with the proper formatting and style are great ways to accent a page and ensure that everybody still has the ability to read it.

Always Focus on Your Readers

A combination of any or all of these practices can be used so that each person can follow your article and get the most out of it without becoming bored. Never forget to make things interesting and engaging for the reader. The more they can lose themselves in the article, the more they will continue to read. By using some of these hints, you will be able to grab the reader’s attention, keep them engaged and get your information across in an easy and useful way!

Here are some examples that might spare you some time:

The Times New Roman-based serif stack:

font-family: Cambria, "Hoefler Text", Utopia, "Liberation Serif", "Nimbus Roman No9 L Regular", Times, "Times New Roman", serif;

Click here to find some more examples of attractive fonts for your posts:  http://danielfive.com/business-web-fonts-combination/